South East 

Welcome to BIPP South East 

The South East Region of the British Institute of Professional Photography is made up of members in Bedfordshire, Berkshire, Buckinghamshire, Cambridgeshire, Dorset, East Sussex, Essex, Hampshire, Hertfordshire, Isle of Wight, Kent, London, Middlesex, Norfolk, Northamptonshire, Suffolk, Surrey, and West Sussex. 

Contact 

Chris Harper FBIPP - chris@bipp.com 

Facebook 

Members can follow the region online at www.facebook.com/groups/BIPPsoutheast




News & Events


A Look at Newborn Photography
with Lyn Chapman ABIPP

Wednesday 8 November 2017

10am - 1pm
The Red Lion, Cambridgeshire

A jam packed afternoon learning about the art of newborn photography.

Lyn will be brining along her SIB (Stand in Baby), the worlds first fully articulated posing doll to demonstrate how to pose newborns safely during a session.

You will learn about equipment set up, safely handling babies and what it takes to achieve those perfect poses.

CLICK HERE TO BOOK THIS EVENT




How to be a Branding Superstar 
with Julia Boggio & Anne Derbyshire

Wednesday 15 November 2017

2pm - 5pm
The Print Foundry, Croydon

Venue Address: The Print Foundry, Croyon House, 1 Peall Road, Croydon, CR0 3EX

The Photography Industry is incredibly competitive. How are potential customers going to make that important decision – to choose you as their special photographer? And it’s definitely not all about price.

Each one of us is unique because we are artists. We all have our own individual styles and specialisms. How can we stand out as unique and different? And even more challenging:  how can we get our potential customers to realise that we are unique and different?

This course will help us to understand our positioning in the photography world and how we can get our customers to perceive us as their photographer of choice.

Topics

  • Looking at your own busines: what can you offer that is special and different?
  • Understanding how some other highly competitive industries manage to stand out from each other (Their USPs)
  • Identifying your competitors and the ones you especially would like to beat
  • Identifying the customers you want to attract: what will they be looking for?
  • The Marketing Mix tools: Looking at the 7 P's of marketing (Product, Price, Place, Promotion, People, Processes and Physical Evidence) and how to use each of these to develop a brand identity which will make you stand out from the crowd

Draft an action plan to move your business forwards successfully and profitably

Who we are and why we know what we are talking about

Julia Boggio has been running her successful photography business full‐time since 2005. In that time, she has grown her brand to become London’s luxury family photographer of choice in the high‐end market. She has run a wedding business, a busy studio, and now is running a truly modern photography business out of her house, while raising two young children – and making more profit than ever before.

Anne Derbyshire is a skilled business trainer with an MA in Sales. She has been Julia’s marketing coach since Day 1 and has seen her through the many ups and downs of running a successful business in a creative and competitive market.

CLICK HERE TO BOOK THIS EVENT