Event Details

Event name: How to be a Branding Superstar with Julia Boggio & Anne Derbyshire
Date(s): 15/11/2017
Venue: The Print Foundry, Croydon

Developing our USP's and Standing out from the Crowd

London/South East Region: 14:00 - 17:00.

Venue Address: The Print Foundry, Croyon House, 1 Peall Road, Croydon, CR0 3EX

The Photography Industry is incredibly competitive. How are potential customers going to make that important decision – to choose you as their special photographer? And it’s definitely not all about price.

Each one of us is unique because we are artists. We all have our own individual styles and specialisms. How can we stand out as unique and different? And even more challenging:  how can we get our potential customers to realise that we are unique and different?

This course will help us to understand our positioning in the photography world and how we can get our customers to perceive us as their photographer of choice.

Topics

  • Looking at your own busines: what can you offer that is special and different?
  • Understanding how some other highly competitive industries manage to stand out from each other (Their USPs)
  • Identifying your competitors and the ones you especially would like to beat
  • Identifying the customers you want to attract: what will they be looking for?
  • The Marketing Mix tools: Looking at the 7 P's of marketing (Product, Price, Place, Promotion, People, Processes and Physical Evidence) and how to use each of these to develop a brand identity which will make you stand out from the crowd
  • Draft an action plan to move your business forwards successfully and profitably

Who we are and why we know what we are talking about

Julia Boggio has been running her successful photography business full‐time since 2005. In that time, she has grown her brand to become London’s luxury family photographer of choice in the high‐end market. She has run a wedding business, a busy studio, and now is running a truly modern photography business out of her house, while raising two young children – and making more profit than ever before.

Anne Derbyshire is a skilled business trainer with an MA in Sales. She has been Julia’s marketing coach since Day 1 and has seen her through the many ups and downs of running a successful business in a creative and competitive market.

Venue Address: The Print Foundry, Croyon House, 1 Peall Road, Croydon, CR0 3EX

EARLY BOOKING FOR THIS COURSE IS ESSENTIAL - Deadline for booking is 14 days prior to event, and course is subject to cancellation 7 days before event date should participant numbers not be achieved. All costs include refreshments & VAT.


 


Booking Details

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Member £40.00

Friend £45.00

Non-Member £50.00

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